Dragon Tales Chapter VI Launched!

Jordan Lawler and Luke Hynd star in the latest Chapter of the Dragon Tales, both shining beacons of Australia's surfing future. Here they are swapping the contest singlet for the fun, playful Gold Coast waves. Check out the edit for yourself right here: https://vimeo.com/55261962.

Josh Sheehan wins Night of the Jumps in Bulgaria!

Against the spectacular backdrop of Sofia, Bulgaria, Josh Sheehan fought it out with twelve riders from seven nations to take out the final round of the Night of the Jumps! In front of more than 9,000 fans, Sheehan triumphed with a Lazy Flip, Tsunami Flip Indo and 360. Click here to see more photos and videos from the event.

Jacob Willcox Boys U16 Australian Champion!

Congratulations to Dragon surfer, Jacob Willcox, for taking out the Boys Under 16 category of the Australian Junior Surfing Championships. Click here to see the spectacular win for yourself. Well done, Jacob!

Dragon Tales Chapter V Launched!

Check out our latest Dragon Tales Chapter, starring Raditya Rondi and Putra Hermawen, with a guest appearance by Jeren Kiring.

Between Java and Lombok lays the once sleepy island of Bali - now a surfing and tourist mecca. Here, Raditya, Putra and Jeren surf daily the waves that we travel kilometres to enjoy. From ruling Kuta beachies, zipping down Poppies 2, or scoring pumping Padang Padang... these boys live the dream and display unbelievable skills. Click here to view for yourself: https://vimeo.com/53845164

Filmed by Gatot. Editing by Nicholas Damen.

Dragon's Faith clinches Lites title of the Australian Supercross Championships!

Congratulations to Gavin Faith - team rider for Dragon's Honda Thor MX Race Team - for taking out the 2012 Pro Lites title with a commanding win at the final round of the Terex Australian Supercross Championships at Newcastle Showgrounds on Saturday. Faith, who won the 15 lap race, dominated the series, winning three of the four rounds and finishing third in Toowoomba. Faith's Championship victory seals the double for Dragon's Honda MX Team who with Ford Dale, won the MX Nationals Lites title earlier this year. 

Dragon's MX team riders eye dual Australian Supercross Titles

Gavin Faith and Hayden Mellross are staring down Championship glory with the final round of the Australian Supercross series taking place at the Newcastle Showgrounds this weekend. Members of Dragon's Carlton Dry Honda Thor Racing supercross team, Faith is leading the Lites Category, while Mellross is firmly in position to claim the Championship title of the Under 19's class. We wish the entire team best of luck at the event this Saturday! 

Photo credit: Gavin Faith, Rice Photography

The Regal Launch Party | Bucklers Canteen | Bondi Beach

We celebrated the release of the classy new Regal sunglass last week with a launch party at Bucklers Canteen in Bondi, New South Wales. Attended by surf team including Ace Buchan, Noa Deane and Beau Foster, and snowboard team such as Dane Tiene, Tom Pelley and Cohen Davies, the night went off! Check out some of the pics taken by Sydney party experts, Life Without Andy. Thanks to Carlton Dry, Strongbow Summer Fruits, C Coconut Water, Boca Lupo Energy Drink and Santa Vittoria for keeping everyone refreshed and hydrated on the night!

Dragon's MX Team dominates at Australian Supercross Championships

Following a successful weekend at Phillip Island - where for the first time ever, the Supercross ran alongside the MotoGP event - Dragon's Gavin Faith and Hayden Mellross are sitting on top of standings in their respective Supercross Championship categories. 

Faith won his second straight Pro Lites final, the Carlton Dry Honda Thor Racing rider took the holeshot and led from start to finish.

Avoiding a massive first turn pileup that took down seven riders, Faith controlled the 15-lap race to take the chequered flag 3.1 seconds ahead of Geran Stapleton and Ryan Marmont. 
“It was an awesome weekend,” Faith said. “To be running on the same program as Moto GP was a real buzz and the atmosphere over weekend, was incredible. 
“I actually didn’t feel great through practice but we made some changes and I felt much more comfortable on the bike in the heats.
“I won the first heat and finished my second heat race second. It was such a tight track I knew I had to get out front, straight up in the final. 
“There were a couple of close calls, I almost went down a few times so it was a very satisfying win,” Faith explained.
Faith holds a 13-point lead over Geran Stapleton in the Pro Lites Championship standings.
Teammate Ben Townley was buoyed by a positive weekend. The former World Champion finished second and fourth in his heat races before racing to a solid eighth in the final.
“This was a definite improvement on the previous round,” Townley said. “Race-by-race I am making gains and that is all I can ask for. 
“I have to think of the big picture and use these events to build a foundation for 2013.
“It is hard to sit on the start-line with that approach but to come back from an injury like that, is a steady re-building process. 
“Overall I was stoked to be part of this weekends event. Huge props to all involved it can only benefit our sport,” Townley concluded
Honda Thor Racing pilot, Hayden Mellross continues to head the Under 19’s championship standing’s with a maximum point tally.
Mellross won both his heat race and the 12-lap final and now sits 12 points ahead of Jay Wilson in the championship standings.
“It feels great to get back-to-back wins,” Mellross said. 
“I was happy with how I rode and the bike was awesome. I have been doing a lot of riding and training and it is really paying off.”
Completing an extremely busy weekend for the Honda team, Peter Boyle finished an impressive third in the E1 Championship and seventh outright at the Australian 4 Day Enduro held in Warragul over the weekend.  
The Carlton Dry Honda Thor Racing team will enjoy a weekend off before heading to Toowoomba Showground for the penultimate round of the Terex Australian Supercross Championship on Saturday November 10. 

All NEW Dragon Tales Launched!

This summer, we'll be launching all new Chapters of our Dragon Tales web series. In the latest Chapter, Alex Dive shows off his love of power surfing, while taking us on a tour of his local breaks in Mt Maunganui, New Zealand. We then cross to the other side of the Tasman to follow Oscar Scanes as he escapes the hectic contest scene to play in the fun waves of Byron. Click here to view for yourself. The Dragon Tales focuses on Dragon's up and coming surfers, with each Tale speaking of youth, summer, progression and fun. Stay tuned for more Chapters dropping soon!

Owen stars in first episode of "Rubber Souls"

Check out our boy Owen Wright in the very first episode of Rip Curl's new web series, Rubber Souls. Yea, Owen! Click here to view.

Introducing the NFX - the first fully frameless MX goggle with Patented technology

For the past few years, Dragon riders and engineers have been working diligently to create a motocross goggle that genuinely improves rider performance. Dragon continues to innovate  - today, we are proud to launch our latest revolution: the NFX fully frameless motocross goggle.

"Since the company started in 1993, the team at Dragon have worked hard to develop innovation in all product areas," explains Dragon Founder and CEO, Will Howard. "Our mission for the NFX goggle was to utilise our patented frameless technology to improve rider performance and increase peripheral vision while on the track. In racing, every advantage makes a difference."

Mission accomplished.

Position Vacant - NATIONAL SALES MANAGER

Dragon Alliance is a leading global eyewear brand in the youth lifestyle market. Due to continued growth and internal career advancement, the opportunity for a National Sales Manager is now on offer. This Torquay based role will see the successful candidate develop and execute sales strategies for Dragon’s long-term growth. Your responsibilities will include, but not be limited to, leading, managing and developing Dragon’s sales force and working with key existing and prospective retail customers in Australia and New Zealand.

The successful candidate will deliver:

ü   Leadership and management skills that empower the sales force to execute your growth strategies.

ü   The ability to build sound business relationships with Dragon customers (retail managers, buyers and key decision makers).

ü   Exceptional communication skills demonstrated in your ability to present Sales Training directly to retail staff and managers.

ü   The ability to critically analyse both internal and external data and develop targeted sales reporting.

ü   A retail industry understanding and/or experience within a National Sales Managers role or a Sales Representative role. Experience within the lifestyle market is ideal but not essential.

Extensive travel throughout Australia and New Zealand is required. To reward your exceptional contribution, Dragon is offering an attractive remuneration package comprising of set base wage and additional bonuses.

To apply, or obtain a detailed job description, please contact:

Dragon Alliance South Pacific - Human Resources Manager

E-mail : recruit@dragonalliance.com.au

Mail : P.O. Box 424, Torquay, VIC 3228

Application cut-off is 12^th October

Team Dragon Slays Stylewars

The renowned Australian Slopestyle competition, Stylewars, is on again at Falls Creek Ski Resort, Victoria. The very best snowboarders from Australia, New Zealand and more far-reaching continents such as America and Europe, are battling it out for the ultimate title, Stylewars Grand Master. Keep an eye out for the Dragon team throwing down. Click here to see a behind-the-scenes edit from last year's contest, featuring Nick Brown, Tom Pelley, Dane Tiene, Kieran McLaughlin, Will Snowball and Jade McJannett.

Mick Wins Billabong Pro Tahiti!

WEDNESDAY, AUGUST 29, 2012 Nimbus Trailer Nimbus Independent has just dropped there trailer for the 2012 season. Here is the schedule for the release of the 3 edits... Schedule for three full length webisodes: En Route Hokkaido October 1st. En Route Arlberg November 5th. En Route Sled BC December 3rd. Nimbus 2012 trailer from NIMBUS INDEPENDENT on Vimeo. TUESDAY, AUGUST 28, 2012 ROB MACHADO | FRAME OF MIND | AN OPEN MIND Rob Machado: Frame of Mind- An Open Mind: This webisode gives us an inside look at where Rob is at in his life, his passion for surfboard design, and that he still can blow the top off a lip. Check out this fresh, new footage with music by upcoming artist/surfer Ben Howard. This webisode is the last of a four-part series called Frame of Mind: The B-Sides of Life, featuring Mick Fanning, Evan Geiselman, Owen Wright, and Rob Machado. This video collection of short stories is a view into the different sides of the surfer's personalities. ROB MACHADO | FRAME OF MIND | AN OPEN MIND from DRAGON ALLIANCE on Vimeo. MONDAY, AUGUST 27, 2012 MICK WINS TAHITI After a come-from-behind, last-minute, heroic, fairy tale, whatever you want to call it, ending, Mick Fanning ousts Joel Parkinson in a unbelievable climactic finish to win the 2012 Billabong Pro Tahiti. From start to finish, Mick was the in-form surfer to beat. From the Quarterfinals on, he never posted anything under a 9-point ride. Scoring seven 9's and a 10 in his route to victory and Mick's maiden win in Tahiti. With a slow start to the 35 minute final, Parko had Mick comboed in the first 3 minutes, scoring a 9.5 and an 8.87. With his back against the wall, Mick started his late charge, eventually posting a 9.37 and 9.5 in the dying minutes of the heat. "I'm just super stoked with this victory," says Mick. "I knew I had 35 minutes in the final. It's a long time and I knew a wave was gonna come, it was just a matter of when. I had to have patience and keep my composure."With this win, Mick cements his lead in the world title race, heading into the Lowers Pro.

Ford Dale crowned overall MX2 Champion at MX Nationals

Dragon's Carlton Dry Honda Thor Racing MX rider, Ford Dale, has taken out the MX Nations MX2 Championship after finishing fourth overall at the final round of the series at Coolum, Queensland, over the weekend.

"This is just amazing," Dale said. "I am totally overwhelmed. I have had my fair share of ups and downs but it feels so good to finally claim this title". Dale finished on top just two points ahead of second place, after 10 rounds of the series. Congratulations, Dale!

Charles Beckinsale in latest episode of Oi Mate!

Be sure to check out our boy, Charles Beckinsale, in the latest episode of Boardworld's "Oi Mate" webisode series. Click here to view or visit Boardworld.com.au.

Cory Teunissen - WORLD CHAMPION!

Dragon's Cory Teunissen has taken out the Junior Men's category at the WWA World Titles in Pleasant Prairie, USA. At just 14, he has triumphed over 18 year olds to claim the World Champion Title. Congratulations, Cory!

Shelly Gotlieb grabs 2nd at Billabong Bro Down in Snow Park NZ

Well done to Dragon rider, Shelly Gotlieb, for taking out 2nd place at the Billabong Bro Down, held at Snow Park, New Zealand, over the weekend. In the warm up event to the Burton Open, Shelly threw down over the huge tables, even attempting her first ever 900 in competition and impressing the judges with smooth style and a swag full of boundary-pushing tricks. Can't wait to see what goes down next week!

Dragon's Ford Dale Wins MX2 Class at Round 8 of MX Nationals, Appin

Congratulations to Ford Dale for taking out the overall victory in the MX2 Class at the 2012 Monster Energy MX Nationals, Round Eight, held at Appin's Macarthur Motocross Complex.

“It is great to come away with a couple of race wins and the overall,” Dale said. “It really sets me up for the final two events. I was clipped by another rider in the opening race and had to fight my way back through, but everything seemed to fall into place for me in the final two races. After taking his fourth consecutive podium Ford Dale continues to sit second in the MX2 championship standings, trailing Luke Styke by 31 points with two rounds remaining.

Tom Pelley Wins 2012 Cattleman's Rail Jam!

Congratulations to Dragon's Tom Pelley for taking out the 2012 Cattleman's Rail Jam at Mt Buller, Victoria on Saturday 14th July. In a close final, Tom came out on top, stomping a backside 50-50 to front-lip slide, pretzel out from the top close out rail...! The prestigious event showcases some of the country's best snowboard talents on Mt Buller's famed Cattleman's Stair Set. Tom is only the second snowboarder in the contest's history to win the event more than once, taking home $4000 and yet another trophy to add to his growing collection!

Dragon's Anderson & Dale on the podium at Hervey Bay

After a six-week mid-season hiatus the crucial second half of the 2012 Monster Energy MX Nationals kicked off at Hervey Bay’s Dundowran Circuit over the weekend. Additional testing and off-season racing paid dividends for Dragon's Carlton Dry Honda Thor Racing team, with Brad Anderson and Ford Dale both claiming the third step of the dais in their respective MX1 and MX2 classes.

Shelly Gotlieb stars in the premier episode of New Zealand's "The Snow Show"

Click here to see New Zealand's snowboard industry web series, "The Snow Show", profile Dragon's Shelly Gotlieb in their first episode of the season!

Dragon's Jindy APX Bash & All Premium Experience Snow Goggle Training

Last week, snow retail staff from around Jindabyne, Perisher and Thredbo packed into the Banjo Paterson Inn in Jindabyne, New South Wales, for Dragon's annual LSD "All Premium Experience" Sales Training - a snow retailer training event focusing on the premium snow goggle category and key sales techniques. The event also launched Dragon's Retailer Snow Incentives program for 2012.

This session was closely followed by our annual Jindy Bash - with BAGSvDK bringing their skills all the way from Melbourne to keep the guests crammed into the Cocktail Bar and glued firmly to the d-floor. In true Jindabyne style, the party didn't wrap up until well into the following morning, with the surrounding hills eerily quiet the next day... Check out some of the photos here!

Dragon Supports Maui WQS Event

During the 12th to June 17th, Arica will host the largest surfing event to be held in Chile and Latin America, "Maui and Sons Arica Star World Tour 2012", an important stop on the World Star Tour, which distributes no less than 55,000 thousand dollars in prizes and important world ranking points.

This important global date will receive the most experienced surfers in the world who will compete for a week in one of the most dangerous and challenging waves on the planet such as the beach "El Gringo" in Arica event will be broadcast live through the official tournament website.

The current champion of this event, the Arica Guillermos Satt (19 years), one of two Chilean competing in the ASP world tour, is now trained in its wake "This year the competition level is among the top 100 tour , there are big names on the list and come from many parts of the world, so this will be a great challenge for me, "said the only national surfer has gained a worldwide tour date.

For the event have already confirmed their attendance riders of the caliber of the Brazilian Santiago Muniz, Ian Gouveia and wyggoly Dantas, the talented Peruvian Gabriel Villarán and Cristobal de Col, to which are added the mythical specialist tubes Pipeline (Hawaii) Lian McNamara, who travels with his son Landom McNamara, two great figures of American surfing.

They are only part of the exclusive list of competitors who will participate in this important global event, 3 stars.

Dave Winchester wins the 2012 IBA Itacoatiara Pro, Brazil!

Congratulations to Dragon's Dave "Winny" Winchester for taking out the 2012 IBA Itacoatiara Pro in Brazil overnight. In fantastic conditions at the famed Brazilian wedge, Winny edged out competition to secure his second win of the year. He's looking very good for the World Title this year....

Dragon Introduces FRAME OF MIND// The B-Sides of Life

Dragon is stoked to release a new web series, titled Frame Of Mind. Click here to view. By definition, Frame of Mind is described as "the disposition of one's inner thoughts". Featuring Mick Fanning, Evan Geiselman, Owen Wright, and Rob Machado, this collection of short stories offers a glimpse into the seldom seen personas behind some of surfing's biggest names, exploring what inspires them in and out of the water.In the first episode, titled The Escape, Mick Fanning talks about how the real stoke in surfing comes from escaping with his friends to surf perfect waves without the pro surfing circus. Keep an eye out for the rest of this intriguing series, hitting the web over the coming months.