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We've just released the second episode of a
revealing four-part webisode series, Frame of Mind, featuring Gigi Rüf, Luke Mitrani, Danny Davis and Chris
Benchetler. Frame of Mind candidly captures
the seldom seen moments that inspire the athletes antics and interests both on
and off the mountain. To see the latest episode, click here.
In the second episode, take an exclusive
journey with Gigi Rüf through the Alaskan backcountry as he talks about what
motivates him to ride and the inspiration behind his two signature series
goggles—the APXs
and Rogue.
“For me, snowboarding shows a great deal of
self expression,” says Gigi. “Picking your line is like connecting the dots on
an empty canvas, and if the snow is good, I wish to be there. For my signature
Rogue goggles, we made this fun Dragon Alliance logo with these creatures and
spaceships. My kids inspire me, and they helped inspire this goggle design as
well.”
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